By Ian Sherr
Sony and Microsoft are gearing up for what they say will be record launch periods for their respective new videogame machines. A key reason: they are churning out big volumes of the new consoles.
Jack Tretton, head of Sony Computer Entertainment America, said it successfully met internal expectations for manufacturing PlayStation 4 units weeks before the deviceâ€™s debut this Friday. The ramped-up production, Tretton said, was due to efficiency improvements and ample quantities of the PlayStationâ€™s new microprocessors, which are being supplied by Advanced Micro Devices.
â€œThe results have been nothing short of phenomenal,â€ Tretton said, adding that the console was easier to produce than its predecessor.
Yusuf Mehdi, head of marketing and strategy for Microsoftâ€™s Xbox group, echoed that sentiment. He said his company expects to ship a record number of devices for its Nov. 22 launch day, that weekend and the holiday period.
â€œWeâ€™ll have millions of units available,â€ he said, adding pre-orders for the Xbox One are at record levels, without elaborating further.
Both companies also stress signs of strong demand as the long-awaited hardware hits store shelves. Microsoftâ€™s previous device, the Xbox 360, was released in 2005; Sonyâ€™s PlayStation 3 was released a year later.
(Published Nov 12, 2013, @ WSJ.com.)