Toyota, Audi Prep Self-Driving Cars

Standard

Toyota Motor Corp. and Audi AG are throwing their hats into the ring of potential suppliers of self-driving vehicles.

Both auto makers confirmed on Thursday that they will be demonstrating autonomous-driving features at the Consumer Electronics Show in the coming week, signaling a new effort to raise the technology’s profile among consumers.

In a preview video posted to its website on Thursday, Toyota showed a five-second clip of one of its Lexus brand cars outfitted with various sensors and the caption, “Lexus advanced active safety research vehicle is leading the industry into a new automated era.”

Price of the iPad Name: $55,000 to $2 Billion

Standard

What’s in a name like iPad?

Apple Inc. agreed to pay Proview International Holdings Ltd. £35,000 ($55,494 at current exchange rates) for the iPad trademark, according to a cache of documents that includes emails and a contract detailing an agreement between the two companies.

The newly unearthed documents come as Apple has been battling Proview over whether it purchased rights to the iPad name from Proview in 2009—a key issue in a dispute between the companies.

Proview defended its claims to the trademark in China, and suggested on Friday that the company could be due as much as $2 billion from Apple.

Apple Asked Standards Body to Set Rules for Essential Patents

Standard

SAN FRANCISCO—Apple Inc. has asked a telecommunications standards body to set basic principles governing how member companies license their patents, an increasingly contentious topic for rivals in the smartphone industry.

In a letter to the European Telecommunications Standards Institute, Apple said the telecommunications industry lacks consistent licensing schemes for the many patents necessary to make mobile devices, and offered suggestions for setting appropriate royalty rates that all members would follow.

Many mobile technology companies, such as Motorola Mobility Holdings Inc. and Samsung Electronics Co. Ltd., hold patents that became part of industrywide standards. Standards bodies often require the patent holders to offer to license their patents to any company on a basis known as Frand, or fair, reasonable and nondiscriminatory. Questions about such commitments have arisen amid a flurry of patent suits between rivals in the mobile-device market.