Sony and Microsoft are gearing up for what they say will be record launch periods for their respective new videogame machines. A key reason: they are churning out big volumes of the new consoles.
Apple Inc.’s search for a new head of its retail stores is dragging into its 10th month, at a time when the stores need extra attention: The company recently reported its first drop in store sales in at least four years.
Sony Corp. is raising internal sales projections for the forthcoming PlayStation 4 videogame console amid positive signs about demand for the device, executives of the Japanese electronics company said Tuesday.
Ford Motor Co. wants to read car buyers’ minds.
A fantasy? Maybe. But by mashing together large databases and analytical algorithms, the Dearborn, Mich.-based auto maker may have achieved the next best thing.
More than a decade ago, the Sony Corp. executive credited as the “Father of the PlayStation” predicted that one day videogames wouldn’t require a console, because the hardware would eventually “melt” into a network that linked players together. All they would need, Ken Kutaragi said, is a display and a controller.
Samsung Electronics Co. is succeeding where other technology companies have tried and failed: closing the coolness gap with Apple Inc.
The high-definition DVD, the Palm Pre and Lady Gaga’s Polaroid Glasses have one thing in common: They launched at the Consumer Electronics Show to much fanfare, only to disappear from sight or languish as failures on store shelves.
The annual trade show, which runs through this week, is the place where many awe-inspiring technologies have launched. The conference has been held for more than three decades and attracts more than 150,000 attendees to its nearly 2 million net square feet of convention facilities each January.
Some products have gone on to change the world. Others have fallen flat.
Microsoft Corp. has a lot riding on its new alien shooting videogame, Halo 4, which is part of the blockbuster Halo franchise and debuts Nov 6. (read â€œThe Big Game Battleâ€œ). But thereâ€™s one thing over which Halo 4â€²s creators can breathe a sigh of relief: the gameâ€™s review score from Metacritic.com.
Metacritic, which aggregates videogame reviews from various game publications such as GameStop GME +0.04%â€™s Game Informer magazine and AOLâ€™s Joystiq, gives videogames an averaged score ranging from 1 to 100. The ranking that a game receives is regarded as a barometer for whether a title will sell well, with many game industry veterans and analysts saying a game needs to score in the mid-80s to be a certified hit.
â€œIâ€™d be hard pressed to buy a 60-rated game,â€ said Josh Holmes, â€œHalo 4â€²sâ€ creative director. â€œAnything below 75â€“thatâ€™s the kiss of death.â€
In a slick two-minute trailer from David Fincher, the director of “The Social Network” and “Fight Club,” a young boy is stolen from his home, turned into a surgically enhanced supersoldier known as “Master Chief,” then set loose to battle hordes of evil aliens.
The splashy preview isn’t for Hollywood’s latest major motion picture. It’s part of the elaborate build up to the release of “Halo 4,” the latest installment of Microsoft’s blockbuster videogame for the Xbox 360. When it debuts on Tuesday, the game, in development for four years, could easily end up bigger than most movie releases. Its predecessor, “Halo 3” sold $300 million worth of copies in the first week following its 2007 release.
Microsoft is pulling out all the stops to ensure that every male under 45 in America knows “Halo 4” is on its way. In partnership with PepsiCo, there will be Halo-themed Mountain Dew and Halo Doritos. Boys can wear Halo Axe deodorant while playing a Halo version of Risk.
Microsoft Corp. plans this weekend to start the marketing blitz for Windows 8, the software company’s dramatic overhaul of its flagship product to catch up to the rise of mobile devices such as Apple Inc.’s iPad.
According to people briefed on the marketing efforts, Microsoft’s ads beginning this weekend will coincide with pre-orders of some computers and tablet devices powered by Windows 8. Those devices are slated to go on sale widely on Oct. 26.
It’s no small push. People with knowledge of the marketing efforts said Microsoft and its hardware allies will have blankets of ads with a cumulative price tag of hundreds of millions of dollars.