One of the most successful companies in a small but growing videogame niche says it has reached new milestones in revenue and user growth.
Lumos Labs says its Lumosity brain-training game service has reached 50 million members, a nearly 43% increase from the 35 million it announced in January. The San Francisco-based company also says its revenue for the year is on track to more than double from the $23.6 million it rang up in 2012.
Kunal Sarkar, the company‘s chief executive, credits some of that growth with the company‘s mobile apps and the popularity of its more than 40 brain-training games, ranging from a title that asks players to recall a bird and number they see on different parts of a screen, or another that asks if a succession of shapes are the same or different from the ones before.
The games are built using theories from both Lumosity‘s research, as well as from the outside, about how to improve brain function, he says, and measure players over time to help them track how much better they‘re getting. Lumos offers some games for free, but charges a subscription for access to the rest, as well as other services like performance tracking.
“We sort of think Lumosity is like a gym,“ Sarkar says. “Gyms won‘t make you better at playing basketball or soccer, but they will hopefully make you stronger and have implications for those things.“
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(Published Nov. 5, 2013, @ WSJ.com.)