Electronic Arts, one of the world’s largest makers of video games, has been working on a turnaround over the past two years after being voted the worst company in America two years in a row.
Gamers were pretty clear in saying they didn’t like the way EA did business – not releasing new or innovative enough games, charging them for extras and ignoring some player’s feedback on how storylines should (and shouldn’t unfold).
That forced EA to tackle one of the biggest fixes a company can face: changing the corporate culture. The job fell to Andrew Wilson, who took over as CEO in 2013. “We are at our very core a very good company made of good people,” he said. The problem was that the world didn’t see them that way. He believed he knew why: “We weren’t thinking about everything we were doing in the context of the player experience.”
Read the full piece at CNET:
http://www.cnet.com/news/five-ways-electronic-arts-got-back-into-the-game/