In a few years, you’ll wear a smartwatch measuring your heart rate, a belt buckle tracking your eating habits and glasses displaying the news while recording what you do in your self-driving car.
But what’s Silicon Valley got in mind for your kids?
A four-day exhibition called the Baby Tech Summit, held during the Consumer Electronics Showin Las Vegas this week, is going to offer a look at the industry’s latest efforts to convince you to buy for the next generation gear that’s loaded with sensors, artificial intelligence and apps.
On the agenda is a discussion about tech for “the Millennial mom,” high-tech nurseries and the latest products to help feed infants called “Get Pumped for 21st Century Breastfeeding.”
There’s also going to be an awards show, put on by the popular parenting blog The Bump.Among the finalists are Elvie, a $200 kegel exercise tracker; Kaishi, a $75 heart-rate monitor for pregnant women; and Ava, a $200 fertility tracking bracelet. Winners will be announced January 5.
Not all of the biggest names in the field will be there, however, including some of last year’s winners. Some companies said it’s hard to grab attention amid the mayhem that is the thousands of companies attending the show. Also, there’s a pass for the show, which can go as high as $1,700, not including the thousands more they’d have to pay for a booth.
VersaMe, maker of a $200 wearable word counter called the Starling, said that since launching in September it’s targeted sales to institutions focused on baby health and wellness. The company went to CES last year because it got a free pass and wanted the chance to meet Randi Zuckerberg, the sister of Facebook’s CEO, who happened to be a judge for the event.
And then consider that the biggest headlines out of the show are typically TVs, refrigerators, VR headsets and drones. Baby tech, not so much.
“It’s super hard to stand out,” said VersaMe co-founder Nicki Boyd.
Read the full piece at CNET:
https://www.cnet.com/news/millennials-baby-tech-ces-2017-versame-freemie-kinsa/