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Steve Jobs Funeral Is Friday

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The funeral for Steve Jobs, Apple Inc.’s co-founder, is taking place Friday, according to a person familiar with the matter.

The funeral is characterized as a small private gathering, this person said. The person wouldn’t say where or when the event was taking place, citing respect for Mr. Jobs and his family’s privacy.

The event comes two days after Mr. Jobs passed away after battling an undisclosed illness. He previously underwent surgery for pancreatic cancer and had a liver transplant.

Apple has said there are no public services planned.

Apple Fights On Without Its Muse

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Apple Inc. has lost its visionary at a time when the company is headed into battle with its most serious challengers yet—and has shown some rare signs of vulnerability.

The day before Steve Jobs died, his successor, Tim Cook, took the stage to sell the world on Apple’s newest iPhone. Though executives spent 90 minutes touting a raft of new features, the gadget didn’t create the sort of immediate buzz Mr. Jobs’s recent creations have enjoyed.

That muted response was ill-timed for Apple: Just a week earlier, Amazon.com Inc. unveiled its Kindle Fire, which costs less than half as much as the iPad and is seen by analysts as the most credible threat to Apple yet in the tablet-computer market.

Rival Google Inc., meanwhile, has used its free Android software to edge past Apple in the market for the operating systems that power smartphones. It has also struck a $12.5 billion deal to buy Motorola Mobility Holdings Inc., pitting the Internet giant directly against Apple in the handset market.

Losing $207 a Pop, H-P Brings Back Its iPad Rival

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The TouchPad is dead. Long live the TouchPad.

Hewlett-Packard Co. said it will temporarily resume manufacturing of its ill-fated tablet computer just 11 days after killing its iPad rival as part of a sweeping corporate overhaul.

The resurrection of the TouchPad follows a spike in demand after H-P, desperate to clear out unsold inventory that had piled up at retailers, slashed the price of the low-end model from $399 to $99.

Dell Ads to Focus on Human Side of Technology

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A new branding campaign from computer maker Dell Inc. takes a cue from Apple Inc.’s marketing playbook: It doesn’t talk about technology.

In one spot, a teenage girl talks about how she uses a Dell laptop to video chat with a boy she has a crush on. In another, a grandmother explains how she keeps in touch with her family using a Dell smartphone.

The campaign, dubbed “More You” and expected to begin Friday, is aimed at personalizing technology and marks a break in tradition for a company that got its start by commoditizing computers. Rather than focus on the specifications of products, Dell is hoping the campaign will encourage consumers to think about features and how they can be used.

“We realized it was important to connect more emotionally with customers,” said Paul-Henri Ferrand, who heads Dell’s consumer marketing efforts. “Most competitors are neglecting the fact that technology is empowering people’s lives.”

Sony Revamps Retail Stores

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Aiming to take a bite out of Apple Inc., Sony Corp. is revamping its retail stores, integrating the Japanese electronics behemoth’s sprawling product line into a sleek and fresh new look.

On April 1, Sony opened a self-branded store, in the high-end Westfield Century City Mall in Los Angeles. The store, with hardwood floors and sleek lighting fixtures, echoes Apple’s airy retail concept.

Sony’s Los Angeles store is the first in a series that is expected to replace the company’s existing chain of retail shops, called Sony Style. The Tokyo-based company hopes the renewed retail presence will reinvigorate enthusiasm for products, like its Vaio laptops and Walkman music players, both of which have been lapped by Apple’s competing devices.

Apple’s Retail Secret: Full Service Stores

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Steve Jobs turned Apple Inc. into the world’s most valuable technology company with high-tech products like the iPad and iPhone. But one anchor of Apple’s success is surprisingly low tech: its chain of brick-and-mortar retail stores.

A look at confidential training manuals, a recording of a store meeting and interviews with more than a dozen current and former employees reveal some of Apple’s store secrets. They include: intensive control of how employees interact with customers, scripted training for on-site tech support and consideration of every store detail down to the pre-loaded photos and music on demo devices.

Apple Sues Samsung Electronics Over ‘Galaxy’ Phone, Tab

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Apple Inc. filed a lawsuit claiming Samsung Electronics Co. Ltd. copied the look and feel of its popular iPhone smartphones and iPad tablet computers, the latest in a series of legal skirmishes that underscore the increasingly high stakes of the mobile computing market.

The lawsuit, filed on April 15, alleged that Samsung’s smartphones, including the “Galaxy S 4G,” “Epic 4G,” “Nexus S” and its “Galaxy Tab” touchscreen tablet, violate Apple’s intellectual property. The 38-page lawsuit was filed in the U.S. court’s northern California district.

“Rather than innovate and develop its own technology and a unique Samsung style for its smart phone products and computer tablets, Samsung chose to copy Apple’s technology, user interface and innovative style in these infringing products,” Apple said in the filing.

Apple, Microsoft Hire Linguists in App Feud

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Microsoft Corp. and Apple Inc. have both hired linguists to serve as experts in the tech titan’s ongoing battle over whether or not the government can grant a trademark for the term “app store.”

Microsoft on Tuesday filed its latest argument with the U.S. Patent and Trademark Office, which included the opinions of a linguistic expert who supported the software giant’s argument that the term “app store” was generic and shouldn’t be trademarked by Apple.

“The compound noun app store means simply ‘store at which apps are offered for sale,’ which is merely a definition of the thing itself—a generic characterization,” linguist Ronald Butters wrote.

An Apple spokeswoman declined to comment.

Apple to Sell Tech Support for Small Businesses

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Apple Inc. is preparing to offer a package of services aimed at small- and mid-sized business that includes expanded support for company computer systems, part of the electronics maker’s efforts to appeal to users beyond its core consumer base.

Apple Wednesday will unveil “Joint Venture,” a $499-a-year service contract that gives companies using Apple’s computers, smartphones and tablets priority treatment for technical support, training programs and repairs, according to two Apple employees. The employees asked not to be identified because they weren’t authorized to speak about the initiative publicly.

Apple Sees a Ripe Corporate Market

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Apple Inc. will unveil Wednesday a new version of its computer operating software, a development that comes as the consumer-electronics giant makes a more aggressive move to expand in a market that has historically eluded it: corporate customers.

The Cupertino, Calif.-based company will hold an event dubbed “Back to the Mac,” a reference to its line of laptop and desktop computers. The event, which comes just two days after Apple’s planned fourth-quarter earnings release, will feature new bells and whistles in the software that powers Macs and possibly new computer models.