Apple’s Hottest New Product Can Be Thrown in the Wash
StandardWhen thousands of fans line up for Apple Inc.’s opening of its Grand Central Terminal store Friday, many won’t be queuing to ogle iPads.
They’ll be there for the T-shirts.
Since Apple opened its first stores in 2001, it has handed out tees sporting the new store’s name to the first 1,000 or so people through the door.
It is a ritual that is part of a cult around Apple’s T-shirts. Some fans on Friday will be seeking to add another store-opening shirt to collections they’ve assembled as if they were rare baseball cards.