internet

LinkedIn Pushes Ad Tools

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LinkedIn Corp. is beefing up its advertising technologies, offering marketers more ways to target ads to the social network’s users and making it easier for big advertisers to connect to its website.

The business-oriented network, which has more than 90 million members, plans to roll out updates for its marketing tools that let advertisers zero in on people based upon job titles, seniority, age and location, people familiar with the matter said.

LinkedIn, which declined to comment, will be wading into an already competitive market where social-networking rival Facebook Inc. is rapidly gaining ground. Last month, more than a quarter of all online display ads in the U.S. appeared on Facebook, according to comScore Inc. By comparison, LinkedIn represented less than 1%.

3-D TVs Get Cheaper, as Makers Hope to Spur Buyers

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Three-dimensional televisions are getting another “D“ — discount.

Just a year ago, many 3-D TVs cost $1,000 more than regular sets. But during the recently ended holiday season, the gap halved and is set to shrink further.

Now, television makers, many of which had hoped 3-D would boost sales, are sandwiching the technology into their premium televisions while accepting a smaller premium for it. Like thinner displays, energy efficiency and high-definition, 3-D is becoming a “me-too“ feature.

“Prices for 3-D TVs will definitely go down this year,“ Skott Ahn, chief technology officer and president of LG Electronics Inc., said at the Consumer Electronics Show in Las Vegas. Mr. Ahn said LG would cut the premium it charges for 3-D TVs by 20% this year and build the technology into all of its new models by 2012.

The muted expectations for 3-D television mark a U-turn from last year‘s enthusiastic embrace of the technology. Television makers rushed to bring the third dimension into living rooms after witnessing the success of the movie “Avatar.“ Walt Disney Co.‘s ESPN unit launched sports broadcasts in 3-D. Even Gucci Group N.V. designed stylish eyeglasses for 3-D viewers, hoping to cash in on the expected popularity of the televisions.

Tech Behind Hit Games Comes to iPhone

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The technology behind hit videogames such as “Batman: Arkham Asylum“ and “Gears of War 3″ is coming to iPhone and iPad game developers this week, in another sign that mobile gaming is booming on Apple‘s platforms.

Epic Games is planning to release an updated version of its game-development tools, known as the Unreal Development Kit, to the public Thursday. The kit, which is free to download, will include new tools to create high-quality graphics and animations on iOS, effectively simplifying and speeding up the development processes for games. Epic doesn‘t charge license fees to tinker with the kit nor to make free games. But, if developers want to sell their apps, they have to pay a $99 licensing fee and 25% royalties after the first $5,000 in sales.

“Apple‘s App Store is the most vibrant market for mobile gaming,“ said Epic co-founder Mark Rein. “If you‘re going to make a game for a mobile device, and you want to make the most money, you‘re nuts not to make it for iOS.“

Lexmark Tries to Catch App Fever

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Lexmark International Inc. is seeking software developers to create applications for some of its business printers, a move the company hopes will increase competition with industry leader Hewlett-Packard Co.

Lexmark plans to open an app store and release specialized tools that allow developers to create apps for four of its printers, which have touchscreens and Internet connections. The company says the goal is to expand the capabilities of its devices in the same way other companies have expanded the functionality of cellphones and cars by adding apps.

Apple Sees a Ripe Corporate Market

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Apple Inc. will unveil Wednesday a new version of its computer operating software, a development that comes as the consumer-electronics giant makes a more aggressive move to expand in a market that has historically eluded it: corporate customers.

The Cupertino, Calif.-based company will hold an event dubbed “Back to the Mac,” a reference to its line of laptop and desktop computers. The event, which comes just two days after Apple’s planned fourth-quarter earnings release, will feature new bells and whistles in the software that powers Macs and possibly new computer models.

Online Coupons Get Smarter

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When Jennifer London cut a deal with Groupon Inc. to promote her smoothie shop in an email, she wasn’t sure how many people would show up for discounted drinks.

Thirsty New Yorkers bought more than 1,300 of her online coupons, and “it kind of blew my mind,” Ms. London said. People redeemed roughly 900 of the coupons over six months at her small Xoom NYC Inc. shop, including a crush in June, but she was disappointed that few became regular customers.

“Most of the people who came are not from this neighborhood—I most likely won’t see them again,” Ms. London said, adding she wished she had limited each person to three coupons rather than 10. Fortunately, she said, not all the coupons were redeemed. “I definitely would have lost money if everyone had shown up,” she said.

Groupon and its competitors, which build buzz by sending out a daily email alerting subscribers in a city to a local bargain, are listening to gripes like Ms. London’s and recasting their operations. Among the new approaches: computer programs to better target consumers with personalized deals and staff on the ground to help merchants.

AMD chips to be in many more PCs this summer – sources

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Advanced Micro Devices Inc may make some of its largest inroads into the fast-growing laptop computer market thanks to a new generation of power-efficient chips to be unveiled next week.

People familiar with the matter who work for AMD said the company’s latest microprocessors are expected to be included in 109 mainstream laptop models in the coming months, the company’s best showing during the crucial back-to-school sales season. Last year, AMD’s chips were available in 40 laptop models.

Delving into Intel’s results? Try flying to China

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To get accurate projections for Intel Corp, Wedbush Morgan analyst Patrick Wang often finds himself hopping on a plane to Asia.

Wang — who normally crafts complex mathematical models and pores over financial statements — finds, in Intel’s case, it helps to use his fluent Chinese to gather information directly from its customers: top computer manufacturers in the Orient.

“They’re just such a large semiconductor company and to get color in terms of the overall scale, you need that,” he said.

Wang and many other analysts’ predicament may underscore why the world’s top chip maker has beaten expectations in six of the last eight quarters. More than 80 percent of its sales are abroad. Analysts estimate over half its revenue comes from less transparent markets such as China, Africa and India.