Apple Seeks Growth Beyond Consumers

Standard
Originally published July 21, 2010

By Ian Sherr

Apple Inc. is boosting efforts to appeal to a new type of customer: small businesses.

The consumer electronics giant responsible for the iPhone is seeking to hire engineers in as many as a dozen U.S. retail stores to put together Apple-based computer systems for small businesses, according to recent job postings on Apple’s website. The employees would implement computer systems for clients and are expected to be proficient in networking hardware and server platforms.

“Thousands of businesses run on Apple products,” the posting reads. “Many more would like to, and that’s where you come in.”

To read the rest of the story, either contact me directly or read more online at the WSJ: here. (subscription required)

(Published July 21, 2010, in The Wall Street Journal.)