Apple’s Secrets Revealed at Trial

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Apple Inc., one of the world’s most secretive companies, is finding there’s a price in pushing its grievances against rival Samsung Electronics Co. in federal court: disclosure.

In just the first few days of its patent trial this week, Apple has publicly discussed how it created the iPhone and iPad, showed early designs of the devices and described intimate details about its product team.

Microsoft Pulls From Apple Playbook With Surface Tablet

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Microsoft Corp.’s first personal computer, the Surface tablet, provides further evidence that Apple Inc.’s strategies and success continue to shake up the tech sector.

The software giant is for the first time emulating Apple’s longtime practice of managing both elements in a computing device—one that will directly compete with products from its biggest customers.

Though insisting it remains committed to helping other hardware companies make successful tablets using its software, Microsoft also endorsed Apple’s philosophy in forceful terms.

“We believe that any intersection between human and machine can be made better when all aspects of the experience—hardware and software—are considered and working together,” said Steve Ballmer, Microsoft’s chief executive, during the Surface launch event Monday.

The iPhone Gives ‘Sonic the Hedgehog’ a Second Chance

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Old is the new cool in videogames.

Videogame titles that once gathered dust on collectors’ shelves have found a new life on mobile devices such as Apple Inc.’s iPhone, giving companies a cheap way to make money while also helping to promote new software.

It is what Take-Two Interactive Software Inc. did when it was preparing to release the third installment in a popular film-noire series called “Max Payne.” About a month before the new title went on sale, the company released “Max Payne Mobile”—the first game in the series released 11 years ago, reworked to run on smartphones and tablet computers rather than videogame consoles and personal computers.

Sony Rejects Web-Based PlayStation Console

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Sony Corp. considered but ultimately rejected a download-only plan for its next videogame console, people familiar with the matter said, opting to include an optical disk drive rather than break with decades-old industry practice.

The Japanese electronics maker’s flirtation with dropping the optical drive underscores the rising importance of online networks in the videogame industry, which allow console users to download games, television shows and music without the need for disks or cartridges.

Zynga Defends OMGPOP Acquisition

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Zynga Inc. has faced plenty of questions after buying the maker of “Draw Something,” a mobile game that was released only six weeks earlier and has since lost popularity. Now the social games company is trying to provide some answers.

The San Francisco-based company on Thursday plans to announce an agreement with animation studio DreamWorks Animation SKG Inc. to place additional advertising in the game. Zynga believes it’s the start of new revenue-generating possibilities that will justify the controversial acquisition.

Hospitals That Mend The Apple Set–In This ER, Doctors Operate on Pocket-Size Patients

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The patient might have been under water too long. Only a few months old, the victim wasn’t responding.

A doctor, in green surgical scrubs, rushed to his sparkling clean operating room, hopeful the patient could be saved.

After thoroughly scrubbing and putting in some new parts, he tightened the last screw and pushed the power button. The familiar Apple Inc. logo filled the screen of the phone.

This doctor works at the iHospital.

Apple Asked Standards Body to Set Rules for Essential Patents

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SAN FRANCISCO—Apple Inc. has asked a telecommunications standards body to set basic principles governing how member companies license their patents, an increasingly contentious topic for rivals in the smartphone industry.

In a letter to the European Telecommunications Standards Institute, Apple said the telecommunications industry lacks consistent licensing schemes for the many patents necessary to make mobile devices, and offered suggestions for setting appropriate royalty rates that all members would follow.

Many mobile technology companies, such as Motorola Mobility Holdings Inc. and Samsung Electronics Co. Ltd., hold patents that became part of industrywide standards. Standards bodies often require the patent holders to offer to license their patents to any company on a basis known as Frand, or fair, reasonable and nondiscriminatory. Questions about such commitments have arisen amid a flurry of patent suits between rivals in the mobile-device market.

Blue Bottle Aims to Blend Slow Coffee, Fast Growth

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In an era of fast-food cappuccinos and drive-through coffee shops, Blue Bottle Coffee Co. is banking on slowing things down to help itself grow.

Since the Oakland-based coffee company’s founding in 2002, its revenue has jumped an average of about 50% annually to between $15 million and $20 million last year, according to James Freeman, founder and chief executive. As the company continues to expand—with plans to enter Manhattan in the next month of so—Blue Bottle could have more than 200 employees by the end of this year, up from about 70 two years ago.

Cars Pump Up IQ to Get Edge

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LAS VEGAS—Auto makers want their cars to be able to drive into the cloud.

Manufacturers like General Motors Co., Ford Motor Co. and Daimler AG‘s Mercedes-Benz Cars division are using the Consumer Electronics Show here to show off a set of computer services that operate online, or through the “cloud,“ and allow customers to remotely track their cars, diagnose what‘s wrong with them and potentially avoid collisions.