scoops

Tech Behind Hit Games Comes to iPhone

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The technology behind hit videogames such as “Batman: Arkham Asylum“ and “Gears of War 3″ is coming to iPhone and iPad game developers this week, in another sign that mobile gaming is booming on Apple‘s platforms.

Epic Games is planning to release an updated version of its game-development tools, known as the Unreal Development Kit, to the public Thursday. The kit, which is free to download, will include new tools to create high-quality graphics and animations on iOS, effectively simplifying and speeding up the development processes for games. Epic doesn‘t charge license fees to tinker with the kit nor to make free games. But, if developers want to sell their apps, they have to pay a $99 licensing fee and 25% royalties after the first $5,000 in sales.

“Apple‘s App Store is the most vibrant market for mobile gaming,“ said Epic co-founder Mark Rein. “If you‘re going to make a game for a mobile device, and you want to make the most money, you‘re nuts not to make it for iOS.“

Lexmark Tries to Catch App Fever

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Lexmark International Inc. is seeking software developers to create applications for some of its business printers, a move the company hopes will increase competition with industry leader Hewlett-Packard Co.

Lexmark plans to open an app store and release specialized tools that allow developers to create apps for four of its printers, which have touchscreens and Internet connections. The company says the goal is to expand the capabilities of its devices in the same way other companies have expanded the functionality of cellphones and cars by adding apps.

Online Coupons Get Smarter

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When Jennifer London cut a deal with Groupon Inc. to promote her smoothie shop in an email, she wasn’t sure how many people would show up for discounted drinks.

Thirsty New Yorkers bought more than 1,300 of her online coupons, and “it kind of blew my mind,” Ms. London said. People redeemed roughly 900 of the coupons over six months at her small Xoom NYC Inc. shop, including a crush in June, but she was disappointed that few became regular customers.

“Most of the people who came are not from this neighborhood—I most likely won’t see them again,” Ms. London said, adding she wished she had limited each person to three coupons rather than 10. Fortunately, she said, not all the coupons were redeemed. “I definitely would have lost money if everyone had shown up,” she said.

Groupon and its competitors, which build buzz by sending out a daily email alerting subscribers in a city to a local bargain, are listening to gripes like Ms. London’s and recasting their operations. Among the new approaches: computer programs to better target consumers with personalized deals and staff on the ground to help merchants.

Apple Seeks Growth Beyond Consumers

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Apple Inc. is boosting efforts to appeal to a new type of customer: small businesses.

The consumer electronics giant responsible for the iPhone is seeking to hire engineers in as many as a dozen U.S. retail stores to put together Apple-based computer systems for small businesses, according to recent job postings on Apple’s website. The employees would implement computer systems for clients and are expected to be proficient in networking hardware and server platforms.

“Thousands of businesses run on Apple products,” the posting reads. “Many more would like to, and that’s where you come in.”

New iPhone Antenna Aims to Better Hold Calls

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Apple Inc.’s new iPhone might perform a simple task much better than its predecessors: hold a call.

Among the most dramatic design changes in the latest iteration of Apple’s smartphone, the iPhone 4, is a stainless-steel antenna that wraps around its sides. The new antenna design constitutes a radical departure from previous iPhone models, which buried the antenna under the phone’s shell.

The new phone, which goes on sale June 24, puts out more radio-frequency radiation than its predecessor, according to Federal Communications Commission documents. That, along with the new antenna, is expected to give the iPhone 4 greater signal strength and reliability.

AMD chips to be in many more PCs this summer – sources

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Advanced Micro Devices Inc may make some of its largest inroads into the fast-growing laptop computer market thanks to a new generation of power-efficient chips to be unveiled next week.

People familiar with the matter who work for AMD said the company’s latest microprocessors are expected to be included in 109 mainstream laptop models in the coming months, the company’s best showing during the crucial back-to-school sales season. Last year, AMD’s chips were available in 40 laptop models.

Want to see the iPad? So do Apple store employees

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As Apple Inc gears up for the crush of customers expected for Saturday’s iPad launch, employees who staff its retail stores are just as curious about the tablet as the fans who will line up outside.

Apple store workers say they have yet to see or touch the iPad, even though the launch is just days away and they are being trained and encouraged to talk about Apple’s newest device with customers.

“We haven’t seen it; we never do” before a product is launched, said one employee, who asked not to be identified because workers are barred from speaking with the media. “Every store employee I know, including the managers, they haven’t seen it.”

GlobalFoundries merging operations with Chartered-CEO

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GlobalFoundries plans to merge its operations with recently acquired Chartered Semiconductor, creating a single contract chipmaker with more than $2 billion of revenue to take on market leaders TSMC and UMC.

GlobalFoundries, a joint venture of Advanced Micro Devices Inc and Abu Dhabi-backed Advanced Technology Investment Co, is already beginning to work with suppliers and partners as one company, GlobalFoundries Chief Executive Doug Grose told Reuters in an interview.

Hartmarx sale price rises-CEO

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CHICAGO, July 31 (Reuters) – The sale price for bankrupt Hartmarx, the men’s clothing company from which President Obama gets his suits, has risen to about $130 million, Chief Executive Homi Patel said in an interview, adding that he would step down as CEO on Friday.

Patel declined to say why the price had risen from $119 million, the price listed in court documents filed last month.