By Ian Sherr
Did you ever have something you wanted to say, but didnâ€™t know how to say it? Now William Shatner has an app for that.
The iconic actor of the Star Trek series and performer of spoken word albums is starring in a new role as the voice of a new app, called â€œShatoetry.â€
The app, which costs $2.99 for the iPhone and was released Thursday after more than a year of development, relies on Mr. Shatnerâ€™s trademark larger-than-life voice and mixes one of around 400 words together into a very Shatner-esque sentence, which the developers call a â€œShatism.â€ The app was made by Blindlight LLC, a Los Angeles-based company that spent about $300,000 to develop and market the product.
Mr. Shatner said when he was approached to work on the app, it seemed like a lot of fun. â€œThereâ€™s nothing else like it in the market,â€ he said in an interview, noting that the idea of having him say any combination of words put together like a refrigerator magnet is hysterical.
The way the app works is that customers are presented with a screen of words from which to search or choose. People can drag and drop words together, tapping on them to choose their dramatic reading, until theyâ€™ve created the ideal sentence. Thereâ€™s a way to add a pause, naturally, for Shatnerâ€™s signature acting style.
Then comes Mr. Shatnerâ€™s voice, for which customers tap the â€œShat that!â€ button. One combination of words: â€œThis is absolutelyâ€¦â€ with â€œmagicalâ€ at a whisper.
(Published November 1, 2012, in The Wall Street Journal.)